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Consumer Psychology: Why We Buy Things We Don't Need - The Secret Tricks Shops Use

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  Introduction Last month, I went to the market to buy only one thing, a small bottle of shampoo. I had 500 rupees in my pocket. But when I came back home, I had spent 3500 rupees. I had bought chips, a t-shirt on sale, a scented candle, and two coffee mugs that I never needed. I sat on my bed and thought, why did I do this? Why do I always buy more than I need? If this has happened to you, please do not feel guilty. You are not alone and you are not careless. Big companies and big brands have a whole team of experts. Their only job is to understand how our brain works. They study our feelings, our fears, and our habits. Then they use that information to make us buy. This field is called Consumer Psychology. It is the science of why we buy. In this article, I will explain in very simple words the secret tricks that shops, apps, and advertisements use every single day. After reading this, you will be able to save a lot of money. I am writing this from my own personal experience bec...